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    Takata Fighting “Recall Fatigue” with Airbag Recall Ad Campaign

    By Greg Webb, August 24, 2015

    There are over 32 million vehicles facing recalls for defective Takata airbags. After getting the word out, Takata is now trying to urge consumers to go to their auto dealer and have the recall done.  Because of the tremendous number of auto recalls over the past years,  there is fear among legislators and consumer advocates of a a new phenomenon called “Recall Fatigue”.

    We get a little overwhelmed with all the notices. We know there is an issue but we do not take the steps to have our cars fixed. In this case the problem is serious. According to a recent news story, the defective Takata airbags have been linked to more than 100 injuries and eight deaths.

    Under an agreement with federal safety regulators, Takata is required to undertake a public awareness campaign. Beginning this month Takata will focus on high-humidity states in the Deep South, the Virgin Islands, and Hawaii with a variety of advertising messages.

    This is a good reminder for you about the importance of paying attention to automobile safety recalls. It may seem like a nuisance to arrange a service appointment repairs it could save a life in this case.

    Here are a couple of useful articles:

    How to Check On Your Vehicle’s Safety.

    Everything You Need to Know About the Takata Airbag Recall

    Massive Takata Airbag Recall: Everything You Need to Know, Including Full List of Affected Vehicles